Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.
The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.
Course
Module Number
Module Name
Pass % Required
Search Engine Optimisation for
Business
1
Introduction to SEO
70
Search Engine Optimisation for
Business
2
Link Building
70
Search Engine Optimisation for
Business
3
On‐Site SEO
70
Search Engine Optimisation for
Business
4
Social Media as part of SEO
70
Search Engine Optimisation for
Business
5
Local Search
70
Search Engine Optimisation for
Business
6
Pay Per Click (PPC)
70
Recommended System Requirements
Browser: Up to date web browser
Video: Up to date video drivers
Memory: 1Gb+ RAM
Download Speed: Broadband (3Mb+)
Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).
